STE. GENEVIEVE — The agenda for Tuesday’s joint meeting of the Ste. Genevieve Tourism Advisory County and Tourism Tax Commission have been released. The minutes of the Tourism Advisory Council and Tourism Tax Commission joint meeting held October 18 have been released.
The meeting is open to the public.
AGENDA
Joint Meeting
Ste. Genevieve Tourism Advisory Council/
Tourism Tax Commission
Tuesday, November 15, 2022
5:30 pm
PLEDGE OF ALLEGIANCE
ROLL CALL
APPROVAL OF AGENDA
APPROVAL OF MINUTES OF PREVIOUS MEETING – October 18, 2022
FINANCIAL REPORT
PUBLIC COMMENTS
OLD BUSINESS
Tourism update
NEW BUSINESS
Tourism Director Resumes (available at the meeting)
OTHER BUSINESS
ADJOURN
Join meeting by Zoom at:
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Posted 11/8/2022
David Woods
MINUTES OF THE STE. GENEVIEVE
TOURISM TAX COMMISSION AND
TOURISM ADVISORY COUNCIL
REGULAR MEETING
STE. GENEVIEVE CITY HALL
Tuesday, October 18, 2022
CALL TO ORDER: 5:30 p.m.
APPROVAL OF AGENDA: 1ST Susan Johnson, 2nd Donna Rausch, All Ayes.
ROLL CALL: Present: Mike Fallert, Lawrence Myers, Nicole French, Geoff Giglierano, Susan Johnson, Dena Kreitler, Donna Rausch, Kelly Fallert, Kandye Sue Mahurin, Laura Oliver. Absent: Dee Patel, Brigette Bennett
Also in attendance: Happy Welch, David Woods, Chris Collins
Minutes: From September 20, 2022. 1st Dena Kreitler, 2nd Lawrence Myers, All Ayes
Financial report was included in packet with the tourism budget, lodging tax receipts and balance of $67,795.83. 1st Donna Rausch, 2nd Geoff Giglierano, All Ayes
Old Business
Tourism Director Job Description – Happy Welch discussed the updated job description as completed by the task force. The job title is now Tourism Marketing Director. Emphasis is placed on creating a marketing plan and executing it. Other responsibilities include overseeing personnel at the Welcome Center, data collection, grant writing, maintaining the website and social media presence and communicating with other department heads. The salary is $45,000 to $50,000. It was emphasized that the position needs to be seeking input from the Tourism Tax Commission and Tourism Advisory Council. Tour responsibilities was removed from the job duties. Individual tours will have their manager coordinate directly with the local attractions. There was some discussion about the director being a liaison with the county and future possibilities of the tourism tax.
Approval of the Tourism Marking Director job description: 1st Geoff Giglierano, 2nd Susan Johnson, All Ayes
Motion to use the same task force (Dena Kreitler, Nicole French, Laura Oliver and Happy Welch) to screen and review applications, conduct initial interviews and make recommendations to the Tourism Tax Commission and Tourism Advisory Council as to the candidates for second round interviews. 1st Susan Johnson, 2nd Geoff Giglierano, All Ayes.
Welcome Center Staff update – Happy Welch reported there is a new hire for the Welcome Center. Her name is Mary Moss, and she will be working Wednesdays and Thursdays and will train with Jan.
Rack Cards – TTC/TAC pick style – staff will price and get them printed; Continue with CTM distribution at a cost of $345.00/month? – The board had much discussion regarding Rack Cards. They came to a consensus to add a QR code, add Missouri’s 1st Permanent Settlement at the top and background colors. It was also noted that the expense of the rack card distributor was coming out of general funds, and it should be coming out of tourism funds.
New Business:
Christmas Marketing – Audacy, Columbia Missourian – There will be radio ads before the festival on KBDZ and KSGM (Donze Communications) then the groups were asked about online ads with Audacy (KEZK) and promoting through their social media focusing on shopping. There was discussion of the target age demographics being 35-64. The board then came to a consensus to purchase a ½ page vertical in Columbia Missourian that they will design and cost $375.00. Both were approved by the group.
Partnership with Explore St. Louis – Geoff Giglierano asked consideration to utilize an Explore St. Louis partnership for their service for regional distribution of our Rack Cards. This opportunity will be brought up again when discussing next year’s budget. Cost to be a partner is $450 to $850.
Other Business – Upcoming festivals were discussed. Dena Kreitler discussed the opportunity for the city to facilitate a tourism round table and the Chamber of Commerce will participate.
Adjourn at 6:53 p.m. 1st Dena Kreitler, 2nd Nicole French, All Ayes.
Next scheduled meeting is set for November 15, 2022 at 5:30 p.m.
David Woods