BRANSON, Mo. (Aug. 3, 2026) — Explore Branson will attend Sturgis Motorcycle Rally in Sturgis, South Dakota from Aug. 7-12. From exciting giveaways to daily free ice cream, the Explore Branson team is bringing attention to the beauty and fun of Branson to attendees who visit their booth. With the Harley Owners Group (H.O.G.) Rally coming to Branson Sep 10–12, this event is designed to invite attendees to make the scenic drive to Branson just one month later.
Explore Branson has partnered with Full Throttle Saloon and Pappy Hoel Campground to create a booth that showcases Branson. Free photo opportunities and souvenirs will be available for guests, ensuring Branson’s impression goes far beyond the week of Sturgis. Ice cream and frozen treats will be given to booth visitors, thanks to a partnership with Katakita Ice Cream Truck. Exclusive Sturgis shirts will be distributed daily, and three exclusive Branson road trip packages will be awarded at the end of the event.
In keeping with the “Where My Heart Sings” theme for 2026, Branson’s live show scene is also traveling to Sturgis. The Petersens will be performing multiple times throughout the week, bringing a classic Branson tradition to the heart of the event.
This event would not be possible without the support of our vendors:
Katakita Ice Cream Truck, Rapid City, S.D.
Photobus KC, Kansas City, Mo.
Prairie Hills Print Co, Belle Fourche, S.D.
Every Occasion Balloons, Rapid City, S.D.
605 Yard Party Rental, Rapid City, S.D.
Skyglow Drones, Branson, Mo.
Full Throttle Saloon, Fort Meade, S.D.
Pappy Hoel Campground, Fort Meade, S.D.
Throughout the year, Branson hosts numerous seasonal festivals, special events, and touring concerts. It’s a unique destination filled with fun for all ages. Interested visitors and explorers are invited to visit the Explore Branson booth in Sturgis, South Dakota, make plans to visit the H.O.G. Rally in Branson in September, or begin planning for another time of year today at explorebranson.com.